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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
- Sales Rank: #684919 in Books
- Published on: 2000-05-01
- Original language: English
- Number of items: 1
- Dimensions: 8.76" h x 1.25" w x 5.63" l, 1.40 pounds
- Binding: Paperback
- 496 pages
Amazon.com Review
So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."
The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).
While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards
From Booklist
There's a companion Web site , and the back cover carries the message that Gates is donating his share of proceeds to charity. See also Clark's Netscape Time, p.1450. Bonnie Smothers
About the Author
BILL GATES is the chairman and chief executive officer at Microsoft Corporation. His vision and commitment regarding personal computing have been central to the success of Microsoft and in the advancement of software technology. He lives with his wife, Melinda, and daughter, Jennifer, in the Seattle area. COLLINS HEMINGWAY is director of executive communications at Microsoft Corporation. He had been involved with Microsoft's systems products since 1987 and from 1994 to 1996 was director of international and partner marketing for the Personal and Business Systems Division.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Dated but interesting perspective
By Edward J. Barton
Written nearly 15 years ago, Bill gates takes a stab at the evolution of society in the face of the internet. Looking back 15 years, it is amazing that Gates go so many things right. His absolutely amazing foresight provided a "close enough" view of the impacts of the internet to think that the book could be a modern writing. The style is easy and quick to read, and the type is large, the book well structured, and the content varied across business, healthcare, government and society.
The book is probably a 3.5 star read today as it is dated, however I uprated it because it is just amazing to see how close to the pin Bill Gates got. A good and interesting read for certain.
1 of 1 people found the following review helpful.
This is a blueprint for how to build a billion-dollar company
By Richard Jansen
This is a business strategy book, for business leaders. Bill Gates' value-per-hour is too high for idle commentary on tech trends; rather, he focuses on WHY those trends matter from the business leader's perspective, and HOW to get dominance in your industry with information flow as your competitive edge.
Bill Gates' focus in Business @ The Speed of Thought is teaching us how to build a "digital nervous system" -- a real-time and complete information flow. Gates is famous for valuing "information smarts," where the only statements allowed in a discussion are based on actionable facts; going-nowhere drivel has no place in Microsoft meetings, and now, at his Bill and Melinda Gates Foundation.
Here are Bill Gates' steps to building a digital nervous system, which is at the heart of the success of Microsoft and the Foundation:
1) Think hard and write down, What facts are actionable for my company?
2) What are questions to which the answers change my company's actions?
3) Build an information system that answers these questions.
4) If my current business information system does not answer these questions, build one that does.
The book in detail, always with data and examples to back each statement, goes into how to build this information system, and why. Each chapter ends with "Business Lessons" -- a summary of chapter key points -- and "Diagnosing Your Digital Nervous System" -- a set of questions for improving your information system. The "Diagnosing Your Digital Nervous System" questions alone are worth picking up the book.
I found the book dense with facts and examples (relevant at least as much now in 2013, if not more so, than when the book was written in 1998). I recommend you listen to the audiobook of Business @ The Speed of Thought to get through the content, and buy the hard copy, which is useful for referencing certain points, especially the diagnostic sections ending each chapter, and the appendix.
Don't pass up an opportunity to learn from someone who has achieved so much.
1 of 1 people found the following review helpful.
Excellent
By Graybeard
This book's intended audience is managers who are interested in how computers and networks can improve business processes. This book is not a Microsoft infomercial. Instead, it poses questions for managers to think about. Here are some examples: (1) "Do you have the information flow that enables managers to get the data they need to make decisions?" (2) "Can employees get access to important data on a daily basis?" (3) "Make a list of the most actionable questions about your business. Does your information system have the data to answer them and the means to distribute it?" (4) "Do your systems let you work seamlessly with professionals such as lawyers and accountants who are 'outside' the corporate walls?" The book also offers helpful platform-agnostic insights. This is an intelligently and clearly written book. I included 25-30 quotations from it in my PowerPoint slide decks for undergraduate business and IT classes.
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