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The Strategic Partnering Handbook, by Tony Lendrum
Download Ebook The Strategic Partnering Handbook, by Tony Lendrum
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The "Strategic Partnering Handbook" is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.
- Sales Rank: #3910374 in Books
- Published on: 2003-09
- Original language: English
- Number of items: 1
- Dimensions: 1.02" h x 7.37" w x 9.77" l,
- Binding: Hardcover
- 474 pages
About the Author
Tony Lendrum is CEO and head coach at Strategic Partnering Pty. Ltd., a management firm dedicated to improving the business partnering process.
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